Designing the iPhone User Experience

A User-Centered Approach to Sketching and Prototyping iPhone Apps



Bookstore > Books > Designing the iPhone User Experience

Price$5.29 - $66.84
Rating
AuthorSuzanne Ginsburg
PublisherAddison-Wesley
Published2010
Pages336
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100321699432
ISBN-139780321699435
EBook Hardcover Paperback

Given the fiercely competitive state of the iPhone app landscape, it has become increasingly challenging for app designers and developers to differentiate their apps. The days are long gone when it was possible to crank out an app over the weekend and refine it after receiving a few not so flattering user reviews. Users now have choices - lots of them. If your app is difficult to use or doesn't meet their needs, finding another one is just a tap away.

To illustrate, consider the ever-growing field of Twitter clients. There are hundreds of variations in the App Store but only a handful stand out from the pack. For most apps, it boils down to one thing: the user experience. The same is true for countless other categories within the App Store; well-designed apps are more likely to attract and retain users. Of course there are other critical aspects of iPhone app development: the coding, the marketing, the customer support. All of the elements must come together.





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