Mobile Marketing For Dummies
Price | $8.15 - $56.60
|
Rating | |
Authors | Michael Becker, John Arnold |
Publisher | Wiley |
Published | 2010 |
Pages | 384 |
Language | English |
Format | Paper book / ebook (PDF) |
ISBN-10 | 0470616687 |
ISBN-13 | 9780470616680 |
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
- Michael Becker
- John Arnold
4 5 18
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