Mobile Marketing For Dummies



Bookstore > Books > Mobile Marketing For Dummies

Price$8.15 - $56.60
Rating
AuthorsMichael Becker, John Arnold
PublisherWiley
Published2010
Pages384
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100470616687
ISBN-139780470616680
EBook Hardcover Paperback

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.





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