Google Advertising Tools, 2nd Edition

    Cashing in with AdSense and AdWords



    Bookstore > Books > Google Advertising Tools, 2nd Edition

    Price$5.00 - $27.99
    Rating
    AuthorHarold Davis
    PublisherO'Reilly Media
    Published2009
    Pages432
    LanguageEnglish
    FormatPaper book / ebook (PDF)
    ISBN-100596155794
    ISBN-139780596155797
    EBook Hardcover Paperback

    With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why.




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