Google Advertising Tools, 2nd Edition

Cashing in with AdSense and AdWords



Bookstore > Books > Google Advertising Tools, 2nd Edition

Price$5.00 - $29.74
Rating
AuthorHarold Davis
PublisherO'Reilly Media
Published2009
Pages432
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100596155794
ISBN-139780596155797
EBook Hardcover Paperback

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why.





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