Web 2.0: A Strategy Guide
Business thinking and strategies behind successful Web 2.0 implementations
|Price||$3.49 - $19.99
|Format||Paper book / ebook (PDF)|
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value; Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of; Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web.
Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
3 5 114
by Rich Cannings, Himanshu Dwivedi, Zane Lackey
Protect your Web 2.0 architecture against the latest wave of cybercrime using expert tactics from Internet security professionals. Hacking Exposed Web 2.0 shows how hackers perform reconnaissance, choose their entry point, and attack Web 2.0 - based services, and reveals detailed countermeasures and defense techniques. You'll learn how to...
Price: $4.95 | Publisher: McGraw-Hill | Release: 2007
by Toby Segaran
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to ...
Price: $17.89 | Publisher: O'Reilly Media | Release: 2007
by Quentin Zervaas
Price: $23.01 | Publisher: Apress | Release: 2007
by Audra Hendrix, Bogdan Brinzarea, Cristian Darie
AJAX enables interactive interfaces that can replace traditional user interfaces. Enhance the user experience of your PHP website using AJAX with this practical and friendly tutorial! This book is the most efficient resource you can get to enter the exciting world of AJAX with PHP. Based on numerous examples and detailed case studies, thi...
Price: $23.99 | Publisher: Packt Publishing | Release: 2009
by James Governor, Dion Hinchcliffe, Duane Nickull
This illuminating book puts substance behind Web 2.0. Using several high-profile Web 2.0 companies as examples, authors Duane Nickull, Dion Hinchcliffe, and James Governor have distilled the core design patterns of Web 2.0 coupled with an abstract model and reference architecture. The result is a base of knowledge that developers, busines...
Price: $26.15 | Publisher: O'Reilly Media | Release: 2009
by Omar AL Zabir
In this exciting era of Web 2.0 development,Dojo pushes the boundaries of thepossible with snazzy user interfaces thatcan be quickly implemented and easilymaintained.This comprehensive overview to creatingobject-oriented widgets with Dojo 0.9+tackles the most foundational Dojo designconcepts-leaving you poised forproductivity and efficien...
Price: $4.45 | Publisher: O'Reilly Media | Release: 2007
by Christian Wenz
Delivering rich, Web 2.0-style experiences has never been easier. This book gives you a complete hands-on introduction to Microsoft ASP.NET AJAX 1.0, the new framework that offers many of the same benefits for Ajax development that ASP.NET provides for server-side development. With Programming ASP.NET AJAX, you'll learn how to create prof...
Price: $25.21 | Publisher: O'Reilly Media | Release: 2007
by Joachim Rossberg, Rickard Redler
Pro Scalable .NET 2.0 Application Designs explains how to plan and implement .NET 2.0 applications. It addresses platform, hosting, and database requirements, as well as architectural design techniques that can be used to create the application itself. For example, the book illustrates a comparison between two models, the traditional and ...
Price: $9.99 | Publisher: Apress | Release: 2005