Scenario-Focused Engineering

A toolbox for innovation and customer-centricity



Bookstore > Books > Scenario-Focused Engineering

Price$28.55 - $54.24
Rating
AuthorsAustina De Bonte, Drew Fletcher
PublisherMicrosoft Press
Published2014
Pages576
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100735679339
ISBN-139780735679337
EBook Hardcover Paperback

Great technology alone is rarely sufficient to ensure a product's success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you'll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.

In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team's mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want.





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