Internet, Phone, Mail, and Mixed-Mode Surveys, 4th Edition

The Tailored Design Method



Bookstore > Books > Internet, Phone, Mail, and Mixed-Mode Surveys, 4th Edition

Price$50.00 - $82.70
Rating
AuthorsDon A. Dillman, Jolene D. Smyth, Leah Melani Christian
PublisherWiley
Published2014
Pages509
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101118456149
ISBN-139781118456149
EBook Hardcover Paperback

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.




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