The Social Media MBA Guide to ROI

How to Measure and Improve Your Return on Investment



Bookstore > Books > The Social Media MBA Guide to ROI

Price$17.33 - $22.04
Rating
AuthorChrister Holloman
PublisherWiley
Published2014
Pages156
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101118844394
ISBN-139781118844397
EBook Hardcover Paperback

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars.




4 5 4

Similar Books


The Social Media Marketing Book

The Social Media Marketing Book

by Dan Zarrella

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine w...

Price:  $3.49  |  Publisher:  O'Reilly Media  |  Release:  2009

The Developer's Guide to Social Programming

The Developer's Guide to Social Programming

by Mark D. Hawker

In The Developer's Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the cha...

Price:  $3.74  |  Publisher:  Addison-Wesley  |  Release:  2010

Social Media Mining with R

Social Media Mining with R

by Richard Heimann, Nathan Danneman

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, ...

Price:  $14.95  |  Publisher:  Packt Publishing  |  Release:  2014

The Definitive Guide to Drupal 7

The Definitive Guide to Drupal 7

by Benjamin Melancon, Allie Micka, Amye Scavarda, Benjamin Doherty, Bojhan Somers, Karoly Negyesi, Jacine Rodriguez, Moshe Weitzman, Roy Scholten, Ryan Szrama, Sam Boyer, Jacine Luisi, Stephane Corlosquet, Amanda Miller-Johnson, Dan Hakimzadeh, Kasey Do

The Definitive Guide to Drupal 7 is the most comprehensive book for getting sites done using the powerful and extensible Drupal content management system. Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to con...

Price:  $6.65  |  Publisher:  Apress  |  Release:  2011

The Definitive Guide to HTML5 WebSocket

The Definitive Guide to HTML5 WebSocket

by Vanessa Wang, Frank Salim, Peter Moskovits

The Definitive Guide to HTML5 WebSocket is the ultimate insider's WebSocket resource. This revolutionary new web technology enables you to harness the power of true real-time connectivity and build responsive, modern web applications.This book contains everything web developers and architects need to know about WebSocket. It discusse...

Price:  $37.99  |  Publisher:  Apress  |  Release:  2013

Mining the Social Web

Mining the Social Web

by Matthew A. Russell

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine s...

Price:  $12.99  |  Publisher:  O'Reilly Media  |  Release:  2011

The Manager's Guide to Web Application Security

The Manager's Guide to Web Application Security

by Ron Lepofsky

The Manager's Guide to Web Application Security is a concise, information-packed guide to application security risks every organization faces, written in plain language, with guidance on how to deal with those issues quickly and effectively. Often, security vulnerabilities are difficult to understand and quantify because they are the...

Price:  $57.12  |  Publisher:  Apress  |  Release:  2014

Social Media Analytics Strategy

Social Media Analytics Strategy

by Alex Goncalves

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangibl...

Price:  $27.04  |  Publisher:  Apress  |  Release:  2017