CRM Fundamentals



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Price$41.56 - $50.66
Rating
AuthorsScott Kostojohn, Mathew Johnson, Brian Paulen
PublisherApress
Published2011
Pages248
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-10143023590X
ISBN-139781430235903
EBook Hardcover Paperback

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully - including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.




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