Designing for Behavior Change

Applying Psychology and Behavioral Economics



Bookstore > Books > Designing for Behavior Change

Price$28.25 - $33.99
Rating
AuthorStephen Wendel
PublisherO'Reilly Media
Published2013
Pages400
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101449367623
ISBN-139781449367626
EBook Hardcover Paperback

A new wave of products is helping people change their behavior and daily routines, whether it's exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet's head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you'll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.





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