Badass: Making Users Awesome



Bookstore > Books > Badass: Making Users Awesome

Price$11.55 - $25.99
Rating
AuthorKathy Sierra
PublisherO'Reilly Media
Published2015
Pages304
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101491919019
ISBN-139781491919019
EBook Hardcover Paperback

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support - everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.


  1. (5 books)



4 5 1123

Similar Books


The Arduino Inventor's Guide

The Arduino Inventor's Guide

by Brian Huang, Derek Runberg

The Arduino microcontroller makes it easy to learn about electronics, but it can be hard to know where to start. The 10 projects in this book will teach you to build, code, and invent with the super-smart Arduino and a handful of parts.First, you'll master the basics with a primer that explains how a circuit works, how to read a wiring sc...

Price:  $17.99  |  Publisher:  No Starch Press  |  Release:  2017

SharePoint 2013 User's Guide, 4th Edition

SharePoint 2013 User's Guide, 4th Edition

by Anthony Smith

Microsoft SharePoint 2013 provides a collection of tools and services you can use to improve user and team productivity, make information sharing more effective, and facilitate business decision - making processes. In order to get the most out of SharePoint 2013, you need to understand how to best use the capabilities to support your info...

Price:  $49.99  |  Publisher:  Apress  |  Release:  2013

The Windows 10 Accessibility Handbook

The Windows 10 Accessibility Handbook

by Mike Halsey

Learn everything you need to know about making Windows 10 easier to use, see, hear, touch, or read, whether you are using it yourself, setting it up for another person, teaching others about ease of use at work or in the home, or working with a variety of people with specific needs in the community.The audience for this book includes (but...

Price:  $19.99  |  Publisher:  Apress  |  Release:  2016

Mastering Office 365 Administration

Mastering Office 365 Administration

by Thomas Carpe, Nikkia Carter, Alara Rogers

In today's world, every organization aims to migrate to the cloud to become more efficient by making full use of the latest technologies. Office 365 is your one-stop solution to making your organization reliable, scalable, and fast.The book will start with an overview of Office 365 components, and help you learn how to use the administrat...

Price:  $31.99  |  Publisher:  Packt Publishing  |  Release:  2018

Exam Ref MD-100 Windows 10

Exam Ref MD-100 Windows 10

by Andrew Bettany, Andrew Warren

Prepare for Microsoft Exam MD-100: Windows 10 - and help demonstrate your real-world mastery of skills and knowledge required to deploy, configure, secure, manage, and monitor Windows devices and client applications. Designed for Windows administrators, Exam Ref MD-100: Windows 10 focuses on the critical thinking and decision-making acume...

Price:  $26.99  |  Publisher:  Microsoft Press  |  Release:  2019

Exam Ref MS-100 Microsoft 365 Identity and Services

Exam Ref MS-100 Microsoft 365 Identity and Services

by Orin Thomas

Prepare for Microsoft Exam MS-100 - and help demonstrate your real-world mastery of skills and knowledge needed to effectively design, deploy, manage, and secure Microsoft 365 services. Designed for experienced IT professionals, Exam Ref focuses on critical thinking and decision-making acumen needed for success at the Microsoft Certified ...

Price:  $32.59  |  Publisher:  Microsoft Press  |  Release:  2019

Interpretable Machine Learning

Interpretable Machine Learning

by Christoph Molnar

This book is about making machine learning models and their decisions interpretable. After exploring the concepts of interpretability, you will learn about simple, interpretable models such as decision trees, decision rules and linear regression. Later chapters focus on general model-agnostic methods for interpreting black box models like...

Price:  $47.62  |  Publisher:  Leanpub  |  Release:  2020

Essential Mobile Interaction Design

Essential Mobile Interaction Design

by Cameron Banga, Josh Weinhold

Mobile apps should feel natural and intuitive, and users should understand them quickly and easily. This means that effective interaction and interface design is crucial. However, few mobile app developers (or even designers) have had adequate training in these areas. Essential Mobile Interaction Design fills this gap, bringing together p...

Price:  $31.99  |  Publisher:  Addison-Wesley  |  Release:  2014