Building Products for the Enterprise

Product Management in Enterprise Software



Bookstore > Books > Building Products for the Enterprise

Price$32.99 - $38.79
Rating
AuthorsBlair Reeves, Benjamin Gaines
PublisherO'Reilly Media
Published2018
Pages434
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101492024783
ISBN-139781492024781
EBook Hardcover Paperback

If you're new to software product management or just want to learn more about it, there's plenty of advice available - but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.

Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You'll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.

Identifying customer vs user problems is an enterprise project manager's main challenge; Effective collaboration requires in-depth knowledge of the organization; Analyzing data is key to understanding why users buy and retain your product; Having experience in the industry you're building products for is valuable; Product longevity depends on knowing where the industry isheaded.





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