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Google Advertising Tools, 2nd Edition

Google Advertising Tools, 2nd Edition

by Harold Davis

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate ...

Price:  $5.00  |  Publisher:  O'Reilly Media  |  Release:  2009

CSS Cookbook, 3rd Edition

CSS Cookbook, 3rd Edition

by Christopher Schmitt

Learn how to solve the real problems you face with CSS. This cookbook offers hundreds of practical examples for using CSS to format your web pages, and includes code samples you can use right away. You'll find exactly what you need, from the basics to complex hacks and workarounds.Each recipe explains how to customize a solution to meet your needs, and each chapter features a sample design that showcas...

Price:  $17.90  |  Publisher:  O'Reilly Media  |  Release:  2009

Programming Scala

Programming Scala

by Dean Wampler, Alex Payne

Learn how to be more productive with Scala, a new multi-paradigm language for the Java Virtual Machine (JVM) that integrates features of both object-oriented and functional programming. With this book, you'll discover why Scala is ideal for highly scalable, component-based applications that support concurrency and distribution.Programming Scala clearly explains the advantages of Scala as a JVM language...

Price:  $3.99  |  Publisher:  O'Reilly Media  |  Release:  2009

Cloud Application Architectures

Cloud Application Architectures

by George Reese

If you're involved in planning IT infrastructure as a network or system architect, system administrator, or developer, this book will help you adapt your skills to work with these highly scalable, highly redundant infrastructure services. Cloud Application Architectures will help you determine whether and how to put your applications into these virtualized services, with critical guidance on issues of ...

Price:  $13.11  |  Publisher:  O'Reilly Media  |  Release:  2009

The New Community Rules

The New Community Rules

by Tamar Weinberg

The social web provides businesses with a largely untapped marketing channel for products and services -- the trick is knowing how to take advantage of it. With this book, you'll understand how social web technologies work, and learn the most practical and effective ways to reach the people who frequent these websites. You'll get intelligent advice and strategies -- including what works and what d...

Price:  $3.72  |  Publisher:  O'Reilly Media  |  Release:  2009

The Sustainable Network

The Sustainable Network

by Sarah Sorensen

The Sustainable Network demonstrates how we can tackle challenges, ranging from energy conservation to economic and social innovation, using the global network -- of which the public Internet is just one piece. To help solve a myriad of problems today, author Sarah Sorensen points out that the best tool for enacting change already exists, lying literally at our fingertips. This book demystifies the power of...

Price:  $15.95  |  Publisher:  O'Reilly Media  |  Release:  2009

SEO Warrior

SEO Warrior

by John I Jerkovic

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. This book serves as a tutorial, and as a refere...

Price:  $3.50  |  Publisher:  O'Reilly Media  |  Release:  2009

Beautiful Data

Beautiful Data

by Toby Segaran, Jeff Hammerbacher

With this insightful book, you'll learn from the best data practitioners in the field just how wide-ranging -- and beautiful -- working with data can be. Join 39 contributors as they explain how they developed simple and elegant solutions on projects ranging from the Mars lander to a Radiohead video....

Price:  $18.99  |  Publisher:  O'Reilly Media  |  Release:  2009

Learning PHP, MySQL, and JavaScript

Learning PHP, MySQL, and JavaScript

by Robin Nixon

If you know HTML, this guide will have you building interactive websites quickly. You'll learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript, regardless of whether you already know how to program. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You'll also learn ho...

Price:  $15.00  |  Publisher:  O'Reilly Media  |  Release:  2009

VMware Cookbook

VMware Cookbook

by Ryan Troy, Matthew Helmke

This book provides a look into real-world use of VMware ESX and ESXi, with step-by-step solutions for problems that occur in a wide range of environments. Written by experts with experience using VMware in a production environment, VMware Cookbook shares tips and tricks earned through trial and error, and supplies the background information you need to apply them....

Price:  $3.99  |  Publisher:  O'Reilly Media  |  Release:  2009

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