Google Analytics

Understanding Visitor Behavior



Bookstore > Books > Google Analytics

Price$6.48 - $26.99
Rating
AuthorJustin Cutroni
PublisherO'Reilly Media
Published2010
Pages224
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100596158009
ISBN-139780596158002
EBook Hardcover Paperback

Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.





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