Practical Google Analytics and Google Tag Manager for Developers
|Price||$39.53 - $49.27
|Format||Paper book / ebook (PDF)|
Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.
There's a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?
Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.
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Price: $44.99 | Publisher: Packt Publishing | Release: 2018
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Practical Graph Analytics with Apache Giraph helps you build data mining and machine learning applications using the Apache Foundation's Giraph framework for graph processing. This is the same framework as used by Facebook, Google, and other social media analytics operations to derive business value from vast amounts of interconnected dat...
Price: $43.93 | Publisher: Apress | Release: 2015
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Learn the basics of serverless computing and how to develop event-driven architectures with the three major cloud platforms: Amazon Web Services, Microsoft Azure, and Google Cloud. This hands-on guide dives into the foundations of serverless computing, its use cases, and how to apply it using developer tools such as Node.js, Visual Studio...
Price: $30.71 | Publisher: Apress | Release: 2018
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Price: $39.99 | Publisher: Manning | Release: 2019
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Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external too...
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