The Myths of Innovation



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Price$5.25 - $12.99
Rating
AuthorScott Berkun
PublisherO'Reilly Media
Published2007
Pages192
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100596527055
ISBN-139780596527051
EBook Hardcover Paperback

How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.





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