Doing Good By Doing Good

Why Creating Shared Value is the Key to Powering Business Growth and Innovation



Bookstore > Books > Doing Good By Doing Good

Price$20.50 - $27.39
Rating
AuthorPeter Baines
PublisherWiley
Published2015
Pages280
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-100730314847
ISBN-139780730314844
EBook Hardcover Paperback

Doing Good by Doing Good shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws upon lessons learnt from the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water to describe the Australian CSR landscape, and the factors that make up a program that benefits everyone involved. Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximizing involvement, engaging all employees, and improving the bottom line. The case studies draw out the companies that are focusing on creating shared value in meeting the challenges of society whilst at the same time bringing strong economic returns.

Consumers are now expecting that big businesses with ever-increasing profits give back to the community from which those profits arise. At the same time, shareholders are demanding their share and are happy to see dividends soar. Getting this right is a balancing act, and Doing Good by Doing Good helps companies delineate a plan of action for getting it done.





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