Evil by Design

Interaction design to lead us into temptation



Bookstore > Books > Evil by Design

Price$25.59 - $34.99
Rating
AuthorChris Nodder
PublisherWiley
Published2013
Pages320
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101118422147
ISBN-139781118422144
EBook Hardcover Paperback

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.





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