Gamification by Design

Implementing Game Mechanics in Web and Mobile Apps



Bookstore > Books > Gamification by Design

Price$7.70 - $49.27
Rating
AuthorsGabe Zichermann, Christopher Cunningham
PublisherO'Reilly Media
Published2011
Pages208
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101449397670
ISBN-139781449397678
EBook Hardcover Paperback

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.





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