Gamification by Design
Implementing Game Mechanics in Web and Mobile Apps
| Price | $7.70 - $46.09
|
| Rating |   |
| Authors | Gabe Zichermann, Christopher Cunningham |
| Publisher | O'Reilly Media |
| Published | 2011 |
| Pages | 208 |
| Language | English |
| Format | Paper book / ebook (PDF) |
| ISBN-10 | 1449397670 |
| ISBN-13 | 9781449397678 |
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.
Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.
- Gabe Zichermann
- Christopher Cunningham
4 5 900
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