The Social Media MBA Guide to ROI

How to Measure and Improve Your Return on Investment



Bookstore > Books > The Social Media MBA Guide to ROI

Price$17.33 - $22.04
Rating
AuthorChrister Holloman
PublisherWiley
Published2014
Pages156
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101118844394
ISBN-139781118844397
EBook Hardcover Paperback

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from Likes, Followers and mentions and towards pounds, euros and dollars.




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