Google AdWords

Managing Your Advertising Program



Bookstore > Books > Google AdWords

Price$12.99 - $29.09
Rating
AuthorAnastasia Holdren
PublisherO'Reilly Media
Published2011
Pages192
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101449308384
ISBN-139781449308384
EBook Hardcover Paperback

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.





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