Social eCommerce

Increasing Sales and Extending Brand Reach



Bookstore > Books > Social eCommerce

Price$17.84 - $33.99
Rating
AuthorsStephan Spencer, Jimmy Harding, Jennifer Sheahan
PublisherO'Reilly Media
Published2014
Pages310
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101449366368
ISBN-139781449366360
EBook Hardcover Paperback

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.


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