Social eCommerce

Increasing Sales and Extending Brand Reach



Bookstore > Books > Social eCommerce

Price$17.84 - $33.99
Rating
AuthorsStephan Spencer, Jimmy Harding, Jennifer Sheahan
PublisherO'Reilly Media
Published2014
Pages310
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101449366368
ISBN-139781449366360
EBook Hardcover Paperback

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.


  1. (5 books)


4 5 35

Similar Books


The Developer's Guide to Social Programming

The Developer's Guide to Social Programming

by Mark D. Hawker

In The Developer's Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading platforms: Facebook, OpenSocial, and Twitter. Hawker identifies the cha...

Price:  $3.74  |  Publisher:  Addison-Wesley  |  Release:  2010

Designing Social Interfaces

Designing Social Interfaces

by Christian Crumlish, Erin Malone

From the creators of Yahoo!'s Design Pattern Library, Designing Social Interfaces provides you with more than 100 patterns, principles, and best practices, along with salient advice for many of the common challenges you'll face when starting a social website. Christian Crumlish and Erin Malone share hard-won insights into what w...

Price:  $3.65  |  Publisher:  O'Reilly Media  |  Release:  2009

Mining the Social Web

Mining the Social Web

by Matthew A. Russell

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine s...

Price:  $12.99  |  Publisher:  O'Reilly Media  |  Release:  2011

Social Media Analytics Strategy

Social Media Analytics Strategy

by Alex Goncalves

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangibl...

Price:  $27.04  |  Publisher:  Apress  |  Release:  2017

eCommerce in the Cloud

eCommerce in the Cloud

by Kelly Goetsch

Is your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud computing incrementally, using public Infrastructure-as-a-Service and Platform-as-a-Service. You will learn how to marshal as much capacity as you need to handle peak holiday or special-event traffic....

Price:  $20.92  |  Publisher:  O'Reilly Media  |  Release:  2014

Social Media Mining with R

Social Media Mining with R

by Richard Heimann, Nathan Danneman

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, ...

Price:  $14.95  |  Publisher:  Packt Publishing  |  Release:  2014

Mastering Social Media Mining with R

Mastering Social Media Mining with R

by Sharan Kumar Ravindran, Vikram Garg

With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages...

Price:  $24.88  |  Publisher:  Packt Publishing  |  Release:  2015

PhoneGap Social App Development

PhoneGap Social App Development

by Kerri Shotts

Learn something new in an Instant! A short, fast, focused guide delivering immediate results. This book will guide you through using the Twitter JSON API and Phonegap as a simple way to consume social media content. You'll also be able to share content to Twitter using the Twitter Web Intents. Learn how to consume content using Twitt...

Price:  $12.99  |  Publisher:  Packt Publishing  |  Release:  2013