UX Strategy

How to Devise Innovative Digital Products that People Want



Bookstore > Books > UX Strategy

Price$23.72 - $29.99
Rating
AuthorJaime Levy
PublisherO'Reilly Media
Published2015
Pages312
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101449372864
ISBN-139781449372866
EBook Hardcover Paperback

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.

Define and validate your target users through provisional personas and customer discovery techniques; Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value; Focus your team on the primary utility and business model of your product by running structured experiments using prototypes; Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics.





4 5 824

Similar Books


Designing Connected Products

Designing Connected Products

by Claire Rowland, Elizabeth Goodman, Martin Charlier, Ann Light, Alfred Lui

Networked thermostats, fitness monitors, and door locks show that the Internet of Things can (and will) enable new ways for people to interact with the world around them. But designing connected products for consumers brings new challenges beyond conventional software UI and interaction design.This book provides experienced UX designers a...

Price:  $29.99  |  Publisher:  O'Reilly Media  |  Release:  2015

UX Optimization

UX Optimization

by William Tomlin

Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data - into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of u...

Price:  $26.80  |  Publisher:  Apress  |  Release:  2018

Technology Strategy Patterns

Technology Strategy Patterns

by Eben Hewitt

Technologists who want their ideas heard, understood, and funded are often told to speak the language of business - without really knowing what that is. This book's toolkit provides architects, product managers, technology managers, and executives with a shared language - in the form of repeatable, practical patterns and templates - to pr...

Price:  $35.83  |  Publisher:  O'Reilly Media  |  Release:  2018

Prototyping Essentials with Axure, 2nd Edition

Prototyping Essentials with Axure, 2nd Edition

by Ezra Schwartz, Elizabeth Srail

Designing the user experience has never been more exciting, while prototyping it has never been more challenging. Whether you are an individual practitioner or a member of a UX team, a consultant, or an in-houseUX resource, this book will teach you how to plan, construct, and document top-quality, device/OS-agnostic artifacts and delivera...

Price:  $32.99  |  Publisher:  Packt Publishing  |  Release:  2014

Web 2.0: A Strategy Guide

Web 2.0: A Strategy Guide

by Amy Shuen

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide ill...

Price:  $3.49  |  Publisher:  O'Reilly Media  |  Release:  2018

Killer UX Design

Killer UX Design

by Jodie Moule

Killer UX Design is jam-packed with real-life examples that show you how to harness the power of user experience to build interfaces that influence and inspire. You will gain an appreciation for your users and learn how to create experiences for them that keep them coming back - time and time again!Our aim is to present UX design in a fun...

Price:  $6.50  |  Publisher:  SitePoint  |  Release:  2012

APIs: A Strategy Guide

APIs: A Strategy Guide

by Daniel Jacobson, Greg Brail, Dan Woods

Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You'll lear...

Price:  $18.50  |  Publisher:  O'Reilly Media  |  Release:  2011

Lean UX

Lean UX

by Jeff Gothelf

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You'll learn how to drive the design in short, iterative cycles to assess wha...

Price:  $19.99  |  Publisher:  O'Reilly Media  |  Release:  2013