Social Media Analytics Strategy, 2nd Edition

Using Data to Optimize Business Performance



Bookstore > Books > Social Media Analytics Strategy, 2nd Edition

Price$44.99
Rating
AuthorApril Ursula Fox
PublisherApress
Published2022
Pages317
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101484283058
ISBN-139781484283059
EBook Hardcover Paperback

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers.

This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.




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