Building a Nonstop Content Marketing Machine
|Price||$23.26 - $29.99
|Format||Paper book / ebook (PDF)|
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.
Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design - all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy - understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone; Content creation - craft an engaging experience with content formats and copywriting formulas and templates; Content management - organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns.
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Price: $3.44 | Publisher: Wrox | Release: 2011
by John Simpson
Referring to specific information inside an XML document is a little like finding a needle in a haystack. XPath and XPointer are two closely related languages that play a key role in XML processing by allowing developers to find these needles and manipulate embedded information. By the time you've finished XPath and XPointer, you'll know...
Price: $19.01 | Publisher: O'Reilly Media | Release: 2002
by Steve Goodyear
Practical SharePoint 2013 Enterprise Content Management is the first book to guide you through planning and designing each phase of your information life cycle with SharePoint 2013. Author and SharePoint expert Steve Goodyear walks you through how to analyze and plan enterprise content management (ECM) solutions for an effective and end-t...
Price: $48.55 | Publisher: Apress | Release: 2013
by Elizabeth Keathley
Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The tex...
Price: $39.88 | Publisher: Apress | Release: 2014
by Matt Garrish
Although the digital revolution has made content available to more people than print books ever could, ebooks are still only as accessible as the foundation they're built on - and all too often the foundation is weak. But that's changing. With the introduction of EPUB 3, publishers now have the means to create a single rich data source fo...
Publisher: O'Reilly Media | Release: 2012
by Phil Wicklund
Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights s...
Price: $27.56 | Publisher: Apress | Release: 2015