Product Management Essentials

Tools and Techniques for Becoming an Effective Technical Product Manager



Bookstore > Books > Product Management Essentials

Price$37.33 - $50.66
Rating
AuthorAswin Pranam
PublisherApress
Published2018
Pages174
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101484233026
ISBN-139781484233023
EBook Hardcover Paperback

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.

A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You'll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app.

Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.

Gain the traits of a successful PM from industry PMs, VCs, and other professionals; See the day-to-day responsibilities of a PM and how the role differs across tech companies; Absorb the technical knowledge necessary to interface with engineers and estimate timelines; Design basic mocks, high-fidelity wireframes, and fully polished user interfaces; Create core documents and handle business interactions.





4 5 10

Similar Books


Building Products for the Enterprise

Building Products for the Enterprise

by Blair Reeves, Benjamin Gaines

If you're new to software product management or just want to learn more about it, there's plenty of advice available - but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward...

Price:  $32.99  |  Publisher:  O'Reilly Media  |  Release:  2018

Lean Product Management

Lean Product Management

by Mangalam Nandakumar

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field.Businesses today are c...

Price:  $24.31  |  Publisher:  Packt Publishing  |  Release:  2018

Objective-C Memory Management Essentials

Objective-C Memory Management Essentials

by Gibson Tang, Maxim Vasilkov

Objective-C Memory Management Essentials will familiarize you with the basic principles of Objective-C memory management, to create robust and effective iOS applications. You will begin with a basic understanding of memory management, and why memory leaks occur in an application, moving on to autorelease pools and object creation/storage ...

Price:  $23.99  |  Publisher:  Packt Publishing  |  Release:  2015

Escaping the Build Trap

Escaping the Build Trap

by Melissa Perri

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.In this book, Melissa Perri ...

Price:  $26.13  |  Publisher:  O'Reilly Media  |  Release:  2018

Product Management in Practice

Product Management in Practice

by Matt LeMay

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product ma...

Price:  $19.77  |  Publisher:  O'Reilly Media  |  Release:  2017

Rake Task Management Essentials

Rake Task Management Essentials

by Andrey Koleshko

Rake is a build automation tool written in Ruby. It allows you to specify tasks and describe dependencies as well as group tasks in a namespace. Rake uses Ruby's anonymous function blocks to define various tasks, allowing the use of the Ruby syntax. Rake's goal is to automate build processes quickly and expressively.Rake Task Management E...

Price:  $13.99  |  Publisher:  Packt Publishing  |  Release:  2014

Product Leadership

Product Leadership

by Richard Banfield, Martin Eriksson, Nate Walkingshaw

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why d...

Price:  $22.30  |  Publisher:  O'Reilly Media  |  Release:  2017

VMware vSphere Resource Management Essentials

VMware vSphere Resource Management Essentials

by Jonathan Frappier

vSphere is the flagship suit of Server virtualization, cloud deployment, and management. VMware vSphere comes with features that help you prepare a robust foundation to build virtual environments. You might have an already-built vSphere deployment, but managing the resources of your vSphere environment is crucial in order to save time and...

Price:  $20.99  |  Publisher:  Packt Publishing  |  Release:  2014