Product Management in Practice

A Real-World Guide to the Key Connective Role of the 21st Century



Bookstore > Books > Product Management in Practice

Price$15.61 - $25.99
Rating
AuthorMatt LeMay
PublisherO'Reilly Media
Published2017
Pages188
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101491982276
ISBN-139781491982273
EBook Hardcover Paperback

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

In this book, author Matt LeMay focuses on the CORE connective skills - communication, organization, research, execution - that can build a successful product management practice across industries, organizations, teams, and toolsets.

For current and aspiring product managers, this book explores? On-the-ground tactics for facilitating collaboration and communication ? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad.


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