Creating a Data-Driven Organization

Practical Advice from the Trenches



Bookstore > Books > Creating a Data-Driven Organization

Price$23.97 - $31.99
Rating
AuthorCarl Anderson
PublisherO'Reilly Media
Published2015
Pages302
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101491916915
ISBN-139781491916919
EBook Hardcover Paperback

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.

Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models - from data collection and analysis to the insights and leadership that drive concrete actions. You'll learn what works and what doesn't, and why creating a data-driven culture throughout your organization is essential.





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