Social Media Analytics Strategy

Using Data to Optimize Business Performance



Bookstore > Books > Social Media Analytics Strategy

Price$28.80 - $52.97
Rating
AuthorAlex Goncalves
PublisherApress
Published2017
Pages306
LanguageEnglish
FormatPaper book / ebook (PDF)
ISBN-101484231015
ISBN-139781484231012
EBook Hardcover Paperback

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers.

This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.





Similar Books


Social Media Mining with R

Social Media Mining with R

by Richard Heimann, Nathan Danneman

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, ...

Price:  $14.95  |  Publisher:  Packt Publishing  |  Release:  2014

Mastering Social Media Mining with R

Mastering Social Media Mining with R

by Sharan Kumar Ravindran, Vikram Garg

With an increase in the number of users on the web, the content generated has increased substantially, bringing in the need to gain insights into the untapped gold mine that is social media data. For computational statistics, R has an advantage over other languages in providing readily-available data extraction and transformation packages...

Price:  $27.99  |  Publisher:  Packt Publishing  |  Release:  2015

Big Data Analytics Using Splunk

Big Data Analytics Using Splunk

by Peter Zadrozny, Raghu Kodali

Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data in real time. Examples in the book draw from social media sources such as Twitter (tweets) and Foursquare (check-ins). You also learn to draw from machine data, enabling you to analyze, say, web server log files and patterns o...

Price:  $36.79  |  Publisher:  Apress  |  Release:  2013

Mining the Social Web

Mining the Social Web

by Matthew A. Russell

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, anal...

Price:  $16.10  |  Publisher:  O'Reilly Media  |  Release:  2011

The Social Media Marketing Book

The Social Media Marketing Book

by Dan Zarrella

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to social networks, blogging, and several other websites, and helps you plan and execute strategies with actionable advice every step of the way. Determine w...

Price:  $3.49  |  Publisher:  O'Reilly Media  |  Release:  2009

The Social Media MBA Guide to ROI

The Social Media MBA Guide to ROI

by Christer Holloman

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining ...

Price:  $18.59  |  Publisher:  Wiley  |  Release:  2014

Social Media for Wordpress

Social Media for Wordpress

by Michael Kuhlmann

Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement. Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds. Incorporate memberships and make category-specific content restriction...

Price:  $14.99  |  Publisher:  Packt Publishing  |  Release:  2012

Social Media Design For Dummies

Social Media Design For Dummies

by Janine Warner, David LaFontaine

Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social ...

Price:  $19.74  |  Publisher:  Wiley  |  Release:  2014